Case Study

Tactful Audacity: Sony Mobile's Triumph in a Changing Market

How did Sony Mobile turn a problem into an opportunity? By leveraging tactful audacity and a compelling value proposition, one of the 12 key account managers selected to attend the 'Leading Sales Transformation' Master's Programme, Gustavo Mancera, doubled market share from 8.7% to 17.4% in Colombia. This case study showcases the impact of values-based decision-making and bold strategies in achieving exceptional success.