The Sales Transformation Podcast: Ep 97 – Winning Large Complex Deals Trilogy pt. 3: The role of culture and collaboration in securing wins w/ Jan Laros

On this episode Phil is joined by Jan Laros, Sales Director at McCoy, who has achieved major deals by deploying the Consalia Sales Mindsets in his own selling. Jan also discusses collaborating with consortiums during the bidding process as well as the vital importance of cultural fit with the customer. 

Case Study

Tactful Audacity: Sony Mobile's Triumph in a Changing Market

How did Sony Mobile turn a problem into an opportunity? By leveraging tactful audacity and a compelling value proposition, one of the 12 key account managers selected to attend the 'Leading Sales Transformation' Master's Programme, Gustavo Mancera, doubled market share from 8.7% to 17.4% in Colombia. This case study showcases the impact of values-based decision-making and bold strategies in achieving exceptional success.