Student Testimonial

Student Testimonial by Tyra Hurley

We caught up with recently graduated Alumni, Trya Hurley, Business Development Specialist at Hyster-Yale Group about her experience of the Level 6 B2B Sales Degree Apprenticeship.



How To Stop Salespeople Leaving Your Organisation

With The Great Resignation happening around us, there needs to be a shift in the environment of Salespeople. What can be offered to Salespeople to encourage them to stay. Was this a generational issue or is it something much deeper rooted than that?

DNA Value Creation


Value the DNA of Value Creation

In this paper, Dr. Philip Squire, CEO Consalia, Professor David Hennessey, and Michael Hurley, Director, Hewlett Packard, look at how the values of salespeople directly impact the ability to create value in the sales process.