Through our doctoral research, we know the positive mindsets that customers want to see from sales professionals.
Unfortunately, 80% of customers that we regularly ask say that only 10% of sales professionals sell in a way that they want.
Customers are increasingly expecting those that engage with them to collaborate, co-create and understand how they work and the challenges their businesses face.
We know that there is a better way for sales professionals to sell more effectively.
* Squire, P (2020) Selling Transformed, Kogan Page