In the world of sales, you need to ensure that you are set up for success. Knowing that you have the right sales strategies in place is a must for any sales leader.
But what happens when sales performance does not meet the expectations of the organisation? Or when inaccurate forecasting deems opportunities as unpredictable?
Sales training that you may have invested in goes out the window and your salespeople attempt to reach the target by any means necessary. Negative behaviours then start filtering into the sales team which can have a dire impact on future customer relationships.