Digital Selling

Use digital tools to their maximum effect in your selling

Digital Selling

The sales landscape has undergone massive digital transformation in recent years. Salespeople have incredibly powerful tools at their fingertips to improve their effectiveness - if they know how to use them.

In this module you'll learn about the impact digital selling has had on the industry, with a particular focus on social selling and digital performance management.

Understand how digital technology has changed selling Icon 0
Understand how digital technology has changed selling
Learn to craft a social selling strategy and measure its effectiveness Icon 1
Learn to craft a social selling strategy and measure its effectiveness
Identify new opportunities for using digital tools within your organisation Icon 2
Identify new opportunities for using digital tools within your organisation
90 minutes to complete Icon 0
90 minutes to complete
£180 per user Icon 1
£180 per user
Meeting

Understand how digital technology has changed selling

At the start of the module you'll learn about the importance of digital tools in sales and how they have changed the industry over time.

You'll also identify they ways in which your organisation is already using digital tools to support sales.

Working

Learn to craft a social selling strategy and measure its effectiveness

In this section you'll gain an understanding of all stages of social selling, from customer research to content to measuring effectiveness.

You'll also learn about some of the key social media networks for B2B selling, as well as the differences between B2B and B2C digital selling.

Working From Home

Identify new opportunities for using digital tools within your organisation

In the final part of this module you'll discover how to utilise digital technologies effectively within your organisation. You'll also come to understand the key metrics involved in measuring digital sales performance, including traffic and conversion rates, and be able to interpret insights from them.

Finally, you will explore how to communicate your digital insights effectively to internal stakeholders.

Start the "Digital Selling" Module

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