Passionate about professionalising sales

We are a company of academics, thought leaders, educators and consultants with years of experience from a variety of industries and sectors brought together with one aim: to promote sales education as the long-term solution to transforming sales performance.

Discover our purpose

The ideas that brought us together

From academic discovery

Consalia CEO, Philip Squire, undertook a doctoral research project which explored the extent that a values-based approach to developing relationships with customers enhances sales performance.

Learn more about Dr Philip Squire and his book' Selling Transformed'

Find out more

The Story of consalia : The journey so far...

Driving the strategy of the accredited programmes to ensure quality delivery and an excellent learning experience.

  • Founding

    Consalia was originally formed as part of a joint venture group with ITC Network (Headquartered in the UK), Development Systems (Headquartered in Spain) and Praxi (Headquartered in Italy) to leverage its presence through its shareholders and international network of training partners. Its vision at the time was to become a global service provider of sales training and sales consultancy.

  • Dr Phil's Doctorate

    Philip Squire completed his doctorate titled “How can a 'client-centric values' approach to selling lead to the 'co-creation' of a new global selling mindset?” The findings from this 5-year project would shape the future of Consalia for years to come.

  • Executive Masters Developed

    Consalia worked with their clients at SAP and Middlesex University to develop an accredited Executive Masters programme for their sales force. These programmes would then accelerate the understanding of Sales Education to the industry.

  • Executive Masters Cohorts

    First-ever Executive Masters cohorts launched, made up of students from SAP and Toshiba (on Leading Sales Transformation) as well as Sony (Sales Transformation). These cohorts would also go on to make further history by being the first-ever graduates of a sales-specific MSc programme in the UK.

  • Journals and Associations

    Consalia became a founding member of the Association of Professional Sales, which is now known as The Institute of Sales Professionals. The timing also coincided with Consalia becoming a founding shareholder of the International Journal of Sales Transformation, to support its vision to help make sales the world’s most sought-after profession.

  • B2B Sales Professional Trailblazer Group

    The creation of the B2B Sales Professional Trailblazer Group in the UK where standards of practice were comprised and directed by senior sales practitioners of large corporations. This included organisations such as BT, Royal Mail, GlaxoSmithKline and many more, and involved Consalia as a founding member.

  • Level 6 Degree Apprenticeship launched

    In partnership with Middlesex University, Consalia launched the first ever Level 6 BSc Professional Practice in Business-to-Business Sales Degree Apprenticeship. This allowed companies the opportunity to upskill new and existing sales talent using the UK Government levy scheme.

  • Level 7 Senior Sales Leadership launched

    With the success of the first BSc cohorts, Consalia launched the Level 7 Senior Sales Leadership programme, which also allowed employers to make use of the government levy scheme to develop their sales leaders.

  • Reposition and rebrand

    Consalia rebranded and officially repositioned as a Sales Business School, solidifying its position as a category leader within the Sales Education space.

  • Coaching and Online Launched

    Highlighting the importance of sales coaching to unlock an individual’s potential, as well as Consalia Online, gave the market access to asynchronous learning for sales professionals. This was built on the same foundations as each programme at the Sales Business School.

Consultancy Partners : A global alliance

Consalia Ltd is part of a joint venture group including Praxi and Development Systems. Our relationships with our partners are based on a shared vision and a collaborative investment of resources.

In the United States, Consalia has teamed with The Summit Group to deliver our unique approach to sales transformation.

Consalia and our partners have a worldwide network of over 400 consultants and associates, located throughout 30 countries and covering 26 languages. This ensures we deliver consistently high levels of quality with local relevance.

  • Combined Turnover $35m
  • Salaried consultants 400+
  • Offices Worldwide 20

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Collaborative Respectful Open

Accreditation Partners : Renowned Institutions

Consalia has teamed up with several Education partners to offer accredited courses for professional sales development.

We have a long relationship with Middlesex University, based in North London, who are our partners in offering the BSc in B2B Sales and Postgraduate Diploma degrees in Senior Sales Leadership, as well as the Executive Masters programmes.

Board of Directors

A group of highly motivated and professional education specialists guide our students through their study. Unlike other schools we are very hands on in our approach, discovering together how we can adapt the modules and learning to complement your working environment.

Dr Philip Squire bust

Dr Philip Squire

Libby Drake bust

Libby Drake

Head of Instructional Design
Louise Sutton bust

Louise Sutton

Academy Director
Maite Fuentes bust

Maite Fuentes

Vito Crosetto bust

Vito Crosetto