Selling Transformed: Preview #4 - How To Professionalise Sales

24 May 2021


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The fourth and final episode of the Selling Transformed preview series is titled, “How to Professionalise Sales”.

In the last episode of this short preview series, Dr Philip Squire talks about the future of the sales role and the emerging Cx focus on purpose-driven value-creation.

Click below to listen to the previous episodes:

Preview Chapter #1 - The Burning Platform

Preview Chapter #2 - Sources of Competitive Advantage

Preview Chapter #3 - Values, Professionalism and Ethics


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