Selling Transformed: Preview #1 - The Burning Platform

05 April 2021


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Are you curious to know if Dr Philip Squire's latest book, "Selling Transformed" is right for you?

Listen to our bonus episodes on The Sales Transformation Podcast, where Philip provides a preview of some chapters in the book.

The first episode is titled, “The Burning Platform” and looks at the spark that ignited the research that Philip conducted where he found that 95% of salespeople were perceived as a waste of time, as well as taking a brief look at some of the findings from the research.


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