Selling Transformed: Preview #2 - Sources of Competitive Advantage

12 April 2021

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Following on from the first preview chapter titled, "The Burning Platform", we bring to you the second episode of the Selling Transformed preview series.

This episode is titled, “Sources of Competitive Advantage” where Dr Philip Squire explores the various sources of competitive advantage when selling in the industrial era, knowledge era and post-knowledge era.

 

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