The Sales Transformation Podcast: Ep 84 - Transformative Sales Mindsets for unprecedented success

19 July 2023

Episode 84 of The Sales Transformation Podcast showcases a conversation from the Sales Game Changers Podcast which is hosted by Fred Diamond, the President and Co-Founder of the Institute for Excellence in Sales (IES). During this episode, Fred is joined by an esteemed panel consisting of Consalia’s very own Dr. Philip Squire, as well as the Global Sales Transformation Director at Royal Caribbean, Dr. Grant Ulbrich and the Head of Innovation & Digital Strategy, Global Sales Learning at SAP, Axel Ferreyrolles.  



Listen to The Sales Transformation Podcast on Apple Podcasts Listen to The Sales Transformation Podcast on Spotify


The discussion revolves around the transformation of the sales profession. Dr. Philip shares his vision of making sales the world’s most sought-after profession and discusses the mindsets and values that customers want to see from salespeople. 


Dr. Grant and Axel also share their successful sales transformation journeys. Grant reveals how the cruise industry tackled the challenges posed by the pandemic by focusing on supporting B2B customers, while Axel highlights the shift to post-sales engagement and the importance of customer-centricity.  


They also discuss:  

  • [04:25] What is Sales Transformation?  
  • [12:02] How do the sales mindsets work? 
  • [15:17] How have the sales mindsets helped the likes of SAP and Royal Caribbean?  
  • [19:51] Does every salesperson have the ability to ‘’transform’’? 


Connect with Philip Squire on LinkedIn  

Connect with Fred Diamond on LinkedIn 

Connect with Grant Van Ulbrich on LinkedIn  

Connect with Axel Ferreyrolles on LinkedIn


Sign up for our Sales Transformation community 


Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.

Sign up for our newsletter