#128 – Mastercast: What can we learn from philosophers about ethical sales leadership? w/ Sakis Tassoudis (2021)

27 June 2024

In this Mastercast episode Phil is joined by Sakis Tassoudis, Managing Director at SAP Fioneer to discuss his master’s dissertation on ethical sales leadership.

Listen on Spotify Listen on Apple Podcasts

Having been born in Greece, Sakis looked to the ancient greek philosophers for inspiration during his studies. What he found was that many of their ideas remain relevant even in the modern world of sales. In particular, he found that a modified version of Aristotle’s Rhetorical Triangle of Ethos, Pathos, and Logos could hold to key to what makes an effective (and moral) sales leader. 


Highlights include: 

  • [19:46] – Ethos, Telos, and Logos in leadership 
  • [24:59] – Sales leaders should serve as a filter for pressure for their team 
  • [39:39] – Doing a master’s is like putting on a pair of glasses for the first time 


Connect with Philip Squire on LinkedIn 

Connect with Sakis Tassoudis on LinkedIn 


Join the discussion in our Sales Transformation Forum group. 


Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today. 

Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.

Sign up for our newsletter