The Sales Transformation Podcast: Ep 80 - How does belonging contribute to a successful launch of a community of practice (Will Squire, 2021)

23 June 2023

In this Mastercast episode, we’re joined by Consalia’s very own Head of Sales, Will Squire who undertook the MSc in Leading Sales Transformation programme, graduating in 2021. 


Listen to The Sales Transformation Podcast on Apple Podcasts Listen to The Sales Transformation Podcast on Spotify

Will’s final project is titled “How does belonging contribute to a successful launch of a community of practice?” 

During the master’s, Will recognised an incredible opportunity within Consalia to construct a meaningful community of practice that went beyond conventional internal communication. Will's journey explored the significance of belonging and its impact on a community. 

Listen in as we delve into Will's research and insights, shedding light on the power of community, connection, and belonging during challenging times.  


The pair discuss: 

- [12:10] How can companies create a Community of Practice for Sales? 

- [35:41] What could a community of chickens and salespeople have in common? 

- [45:38] The Consalia Sales Transformation Community – what is it and how you can join 


Connect with Philip Squire on LinkedIn 

Connect with Will Squire on LinkedIn 

Sign up for our Sales Transformation community 

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.



Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.

Sign up for our newsletter