The Sales Transformation Podcast: Ep 76 – Leading with Heart: Can a happy team achieve better business results? (Cristina Ricaurte, 2020) Part 2

11 May 2023

We’re excited to bring to you part 2 of the Mastercast episode with Cristina Ricuarte, Global Director - Industries and Strategy at SAP. Cristina is a Consalia Alumni student from the MSc in Leading Sales Transformation programme.

If you haven’t yet listened to the first part of this episode, you can find it just before this one (Episode 75).


Listen to The Sales Transformation Podcast on Apple Podcasts Listen to The Sales Transformation Podcast on Spotify 


This half of the episode sees Dr Philip Squire and Cristina discuss:

  • [02:03] What does it mean to “Lead with Heart?”
  • [33:15] Are there any invisible barriers for women in sales?
  • [40:12] What should the purpose of salespeople be?


Connect with Philip Squire on LinkedIn 

Connect with Cristina Ricuarte on LinkedIn 

Sign up for our Sales Transformation community


Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today 

Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.

Sign up for our newsletter