The Sales Transformation Podcast - Ep 24: GST XVI - Purpose Driven Partnerships

13 December 2021

Purpose Driven Partnerships


Episode #24 - Purpose Driven Partnerships


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The third talk of our GST XVI event at the London Stock Exchange in October of 2021 is from Alf Janssen, Sales Director Strategic Accounts at SAP and is focused on Purpose-Driven Partnerships. 

But how do Purpose-Driven Partnership help capture the hearts of your customers? 

Alf covers a range of topics, including: 

  • How to explore the alignment between your purpose statement and your customers’ 
  • Examples of purpose-led campaigns from well-known brands 
  • The correlation between purpose and talent retention 

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