In an original project submitted for his Doctor of Professional Studies qualification, Philip Squire asked: How can a “client-centric values” approach to selling lead to the “co-creation” of a new global selling mindset?
This article first appeared in the May 2017 edition of the International Journal of Sales Transformation. Reproduced by permission of the International Journal of Sales Transformation. ©2017. www.journalofsalestransformation.com