The Importance of Values

28 March 2017

In an original project submitted for his Doctor of Professional Studies qualification, Philip Squire asked: How can a “client-centric values” approach to selling lead to the “co-creation” of a new global selling mindset?

The importance of values

This article first appeared in the May 2017 edition of the International Journal of Sales TransformationReproduced by permission of the International Journal of Sales Transformation. ©2017.

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