Lessons from the souq

10 March 2019

In this extract from his forthcoming book: Tactful Audacity: Selling Mindsets for the Future, Dr Philip Squire examines how techniques passed down the generations in ancient trading centres are still relevant today.


This article first appeared in the September 2018 edition of the International Journal of Sales TransformationReproduced by permission of the International Journal of Sales Transformation. ©2018. www.journalofsalestransformation.com

Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.