Transitioning from sales training to sales education
As part of a wider professionalisation of the sales function, forward-looking companies are discovering the benefits of sales education as a way to equip their people to thrive in today’s complex and challenging business environment.
This article appeared in the Q1 2019 edition of The International Journal of Sales Transformation, authored by Dr Philip Squire, CEO Consalia and Louise Sutton, Academy Director Consalia.
Reproduced by permission of the International Journal of Sales Transformation. ©2019.