In 2014, Toshiba TEC’s photocopier business was facing a flat market in the UK. Toshiba selected a group of dealers from their top 20 accounts and invited them to participate in the Masters programme. A control group of dealers was also established from those top 20 accounts. In the first quarter, Toshiba were already starting to see dramatic results and these were maintained over the 2 years of the programme . The Control group increased sales by 12 % in 2 years. However the dealers on the Masters programme, increased sales by 45%. A difference in performance of 33%. In this video some of the Toshiba staff and dealer participants reflect on how the Masters degree impacted their business.