#116 – March AMA: Cracking the Code of AI in Sales w/ Axel Ferreyrolles

28 March 2024

This week on The Sales Transformation Podcast it’s our latest AMA session, with special guest Axel Ferreyrolles, Head of Innovation and Transformation at SAP.

Listen on Spotify Listen on Apple Podcasts

Phil and Axel discuss how AI technology is going to affect the world of sales, and take questions from the audience on the reliability of AI analytics, how AI could bring sales and marketing together, and more. 

Highlights include: 

  • [06:11] – What has triggered the current AI revolution? 
  • [18:06] – AI still has both legal and creative limitations 
  • [22:50] – How to ethically implement AI with transparency, reliability, and accuracy 


Connect with Philip Squire on LinkedIn

Connect with Axel Ferreyrolles on LinkedIn 


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