Dr Philip Squire is the co-founder and CEO of Consalia, a UK- and Singapore-based specialist sales business school. Philip has been educating companies such as BT, Hewlett-Packard, Microsoft, Royal Caribbean Cruises, Santander, SAP, Sony, Zurich Insurance, and many others, in leading and executing sales transformation approaches for four decades. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. His passion for professionalizing sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. He sat on the 2018 UK government-initiated Trailblazer group, created to set standards of sales practice in the UK, which has led to government-recognized sales apprenticeship degrees. He is a Visiting Professor at the Seoul School of Integrated Sciences and Technologies. In 2016 he co-founded the International Journal of Sales Transformation to bring practitioner and academic research to the global sales community and is also a trustee of the Association of Professional Sales, a not-for-profit body responsible for promoting ethical sales practice.
He explains why Consalia is driven by a desire to improve sales effectiveness and professionalism