Leverage Third Box Thinking™
Third Box Thinking™ helps you to think of all the things that you could offer to a specific customer. The Solution Development matrix then helps to identify the solutions with the most potential.
You need to determine which are the best and most viable solutions to put forward to the customer.
In the second half of the WVP modules, you will learn how to leverage Third Box Thinking™ to drive innovation and growth. You will learn how to identify and analyse opportunities in all three boxes of innovation, and how to develop and execute strategies to capitalise on these opportunities.
You will also learn how to manage risk and uncertainty, and how to create a culture of innovation within your organization.
Another key learning outcome is to complete a solution development matrix. You will learn how to identify and evaluate potential solutions to complex problems, and how to develop a matrix that helps you evaluate each solution based on factors such as feasibility, cost, and impact.
You will also learn how to prioritise solutions and develop a roadmap for implementation.
Finally, you will learn how to identify win themes - the key value propositions that differentiate your offerings from those of your competitors. You will learn how to analyse customer needs and pain points, and how to develop and communicate a value proposition that resonates with your target audience.
You will also learn how to develop messaging and positioning that emphasizes your win themes and helps you stand out in a crowded marketplace.
