Introduction to Third Box Thinking™
Most ‘salespeople’, according to customers, have a supplier centric approach. Very few focus on what their customer’s customer wants?
Having a focus on what we call Third Box Thinking™ can dramatically change the ideas and proposal by being more customer centric thereby increasing your chance of success. This module has a strong practical element with tools and frameworks that can be applied to live opportunities.
In this module, you will be introduced to Third Box Thinking™, a powerful framework for innovation and growth.
You will learn about the three boxes of innovation and learn how to apply this framework to identify new opportunities for growth and innovation.
The second part of this module is to apply Third Box Thinking™ to a customer or potential customer. You will learn how to analyse customer needs and pain points, and identify opportunities for innovation and growth.
You will also learn how to develop and test new value propositions, and create a roadmap for delivering new products and services to your customers.
Finally, you will learn about tangible and intangible offerings, and how to create value for your customers through both types of offerings. You will learn how to identify and articulate the tangible benefits of your products and services, such as cost savings and increased efficiency.
You will also learn how to create and communicate the intangible benefits, such as emotional connection and brand value, that can differentiate your offerings from those of your competitors.