Global Sales Transformation XX

27th November 2025, London Stock Exchange

The rise of AI and sales technology has transformed the way we engage with customers. How do we sell in a way that customers truly value in this new era of digital selling?

The Theme: Winning the Right Way: Human Connection in the Age of AI

As AI tools create exciting new opportunities for the sales sector, they also pose new challenges around developing trust, authenticity, and connection.

  • Is the increasing automation of the sales process improving buyer engagement—or creating new barriers to trust?
  • Are salespeople becoming more manipulative, supplier-centric or complacent under pressure to scale performance?
  • How do customers really feel when they sense a sales pitch is driven by AI rather than empathy?

At the 20th Global Sales Transformation event we'll explore, via new research from Dr Philip Squire, whether the values customers look for have shifted and how AI can enhance—not replace—them.

What will I learn?: Hear From A Range Of Esteemed Guest Speakers

Central to this year's event will be a presentation from Consalia CEO Dr Philip Squire, presenting fresh research into his doctorate topic: how to customer's want to be sold to?

Will the original Sales Mindsets still hold true? Or has the pandemic and new technology changed what customers are looking for?

You'll also hear from a range of experts on AI, selling, and how the two can overlap without sacrificing ethics or relationships. Speaker announcements will be coming soon, so watch this space for more information!

So don't delay - enter code GSTXXEARLY at checkout to get £50 off your ticket! Click below to secure your spot.

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Event Details

Thursday 27th November, 12pm - 5:30pm Icon 1

Thursday 27th November, 12pm - 5:30pm

Thursday 27th November, 12pm - 5:30pm Icon 2

Thursday 27th November, 12pm - 5:30pm

Plus networking drinks after the event.

London Stock Exchange, 10 Paternoster Sq., London EC4M 7LS Icon 1

London Stock Exchange, 10 Paternoster Sq., London EC4M 7LS

London Stock Exchange, 10 Paternoster Sq., London EC4M 7LS Icon 2

London Stock Exchange, 10 Paternoster Sq., London EC4M 7LS

A prestigious venue at the heart of The City.

Guest Speakers and Panelists

Dr Philip Squire bust

Dr Philip Squire

CEO, Consalia
Trevor Rodrigues-Templar bust

Trevor Rodrigues-Templar

CEO, Aviso
Professor Julian Birkinshaw bust

Professor Julian Birkinshaw

Dean, Ivey Business School
Dr Ryan O'Sullivan bust

Dr Ryan O'Sullivan

Global Account Manager at Introhive
More TBC... bust

More TBC...

Check out these talks from the last GST:

Podcast

#155 – GST XIX: How Small Words Have Big Impacts in Negotiation and What This Means for Sales w/ Professor Elizabeth Stokoe

We finally return to GST XIX this week on The Sales Transformation Podcast as we revisit our keynote talk from Professor Elizabeth Stokoe from the Department of Psychological and Behavioural Science of The London School of Economics and Political Science.

Podcast

#149 – GST XIX: What makes a great Global Account Manager? w/ Luke Skinner

We have another talk from GST XIX this week on The Sales Transformation Podcast! This time it’s Luke Skinner, VP of Global Strategic Initiatives at SAP, discussing the key attributes a Global Account Manager needs to address the unique challenges they face.

More Insights