A New Value Proposition Based on Digital Transformation
In the lead up to the Global Sales Transformation event on the 7th October, we have revisited the GST event in 2019 to bring you a talk from David Norris, Sales Director of SKF
He shared his insights on what it takes to align the sales organisation with a new value proposition based on the digital transformation that is taking place with SKF. David gives an overview of the history of SKF and what the company does as well as how they are transforming the business model. He later discusses the impact that the MSc in Leading Sales Transformation has had on him and his work output.
The key point that he alludes to is the importance of finding a new value proposition for your business.
David discusses several topics:
- What is “Rotating Equipment Performance”?
- The introduction of AI at SKF and how it has added to the Value Proposition.
- The benefits of the MSc Professional Practice in Leading Sales Transformation
Remember, we’re hosting our annual Global Sales Transformation event in October at the London Stock Exchange where the topic for the event is Relationship Capitalisation. For more information on tickets when they are released, sign up for our newsletter using the form below.