February 2026
Professional Practice in B2B Sales | Level 6
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Salespeople have struggled with cliched views of how they sell due to stale supplier-centric sales training. All the while, customers have become more sophisticated in the way they operate through the sales cycle, making it even harder for salespeople to be successful.
This week on The Sales Transformation Podcast it’s the second part of Phil’s conversation with Frank Cespedes! If you haven’t listened to last week’s episode yet please make sure to go and check it out before this one.
