February 2025
Professional Practice in B2B Sales | Level 6
Nov 27
Global Sales Transformation XX (GST)Watch this space for registration details!
Salespeople have struggled with cliched views of how they sell due to stale supplier-centric sales training. All the while, customers have become more sophisticated in the way they operate through the sales cycle, making it even harder for salespeople to be successful.
This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII.