The Sales Transformation Podcast - Ep 39: How storytelling can help bridge the gap between management and teams - Waldemar Adams, 2020

08 April 2022

How storytelling can help bridge the gap between management and teams

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In this Mastercast episode, Philip Squire, CEO of Consalia, speaks with Waldemar Adams, who graduated from the Executive Masters in Leading Sales Transformation programme in 2020.

 

“Where's the missing piece? Where's the piece which tells your employees they deserve to have the same attention as your customers? They shouldn't be forgotten.” – Waldemar Adams.

 

In this episode, look forward to:

[25:30] The importance of not forgetting about the employees of a company

[28:50] Adam’s key findings during his research for his final project

[45:20] Making sure there is purpose in the communication, and not just empty motivation

 

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