This Mastercast episode features Mohammed AlKhotani, Area Vice President for the Middle East and Africa region for Sitecore. Mohammed graduated from the MSc Leading Sales Transformation programme in 2020.
His final year project is called “How can systemic coaching for success be further embedded in our sales teams”.
Mohammed joins Dr Phil on this podcast where the pair discuss the role that coaching plays on perceptions of sales leaders and how this contributed to earning the trust of his team. They also explore:
- Testing the theory of coaching in a cultural environment that was not accustomed to the idea [7:23]
- The real-life coaching case studies from different parts of his leadership that proves coaching works [15:28]
- The key research about the importance of spending time with salespeople [37:30]
(Note: This episode was recorded whilst Mohammed was still in his role at SAP)