#161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin

17 April 2025

It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation XI, all the way back in 2016!

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Paul Devlin, then of SAP, now CEO of Causeway Technologies, talks us through how he used coaching to transform low-performing teams, the importance of leading indicators, and why if it talks like a duck and it walks like a duck, it probably isn’t a swan. 

 

Highlights include:  

  • [07:23] – Too many salespeople receive zero coaching 
  • [14:15] – Meetings are no use if you’re meeting with the wrong people 
  • [25:39] – Coaching isn’t micromanaging 

 

If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching 

 

Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket. 

 

Join us next Thursday at 08:30 AM BST for the first episode of our new LinkedIn Live show, Sales Frequency! 

 

Connect with Philip Squire on LinkedIn  

Connect with Paul Devlin on LinkedIn 

 

Join the discussion in our Sales Transformation Forum group.

 

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