Training can be an effective way of fixing specific issues within the sales organisation, particularly in the short term. However, over time many of the benefits typically dissipate as memories of the course fade or application is not practised. Gartner research suggests that 87% of B2B sales reps will forget what they learn in sales training within a month.*
We focus on professional development as a long-term approach that builds on each stage of the programme. The application of relevant, real-world projects ensures embedded learning that produces successful results, not just for the salesperson but for the organisation for whom they work.
Our programmes bring in work-based learning techniques to ensure the application, relevance and reinforcement of the learning.
*Gartner (2019)
