The Sales Transformation Podcast - Ep 7: What is Purpose-led Account Planning?

12 February 2021

What is Purpose-led Account Planning?

 

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How many of us practice ‘Purpose-led Account Planning’ or even know what it is?

Dr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company’s purpose and profitability.

They explore:

  • The difference between purpose and objectives
  • What the current pandemic is doing to purpose-led account planning strategies right now
  • The level of interest for purpose-led account planning from millennials and Gen Z
  • How salespeople can get into a purpose-driven mindset

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