Lessons from the souq
In this extract from his forthcoming book: Tactful Audacity: Selling Mindsets for the Future, Dr Philip Squire examines how techniques passed down the generations in ancient trading centres are still relevant today.
This article first appeared in the September 2018 edition of the International Journal of Sales Transformation. Reproduced by permission of the International Journal of Sales Transformation. ©2018. www.journalofsalestransformation.com