Landmark day for advancing professionalism in the sales sector

Consalia / 03 May 2017

PRESS RELEASE  –  on behalf of The B2B Sales Professional Trailblazer Group


Landmark day for advancing professionalism in the sales sector

LONDON, 3rd MAY 2017: The government has given approval for the first-ever apprenticeship standard for business-to-business sales professionals in England. The standard is for a Level 6 Degree Apprenticeship, which will enable participants to gain a Bachelor’s Degree on completion of their apprenticeship. The target is for employers to be able to admit their first intake of B2B Sales Apprentices in September this year.

Designed in partnership with employers, the apprenticeship programme lets participants combine their job with work-based learning and a small amount of formal learning, which takes place in conjunction with universities and specialist providers. Offering an alternative route to studying for a full-time degree at university, the apprenticeship programme enables participants to earn a salary with the employer also paying for the course of study.

Graham Davis, chair of the industry “Trailblazer Group” that has been working on putting the standard together, said: “The new apprenticeship programme will enable professional salespeople to gain a prestigious qualification from the many hours of personal development they invest in their careers. From an employer’s perspective, we will soon be able to start recruiting people with a degree in sales, and this will undoubtedly improve the quality of the sales talent available.” 

Mr Davis, who is Group Sales Director of Royal Mail, has been chairing a group of industry B2B sales experts drawn from a cross-section of large organisations and representatives of the SME community.

The B2B Sales Professional Trailblazer Group has been consulting closely with the Association of Professional Sales, the not-for-profit professional body, which represents sales professionals in the United Kingdom. The APS has been closely supporting the development of the programme as part of its stated goal of professionalising selling and positioning sales as a career of choice.

Andrew Hough, Chief Operating Officer of the APS, said: “This is a proud day for the sales community with increasing recognition of the professional status of B2B salespeople. Universities and educational bodies are now able to provide a whole new range of opportunities for people to enter an extremely challenging and fulfilling business career.”

Louise Sutton, who has been leading the bid for the apprenticeship programme since April 2016, said: “This is a real game-changer for sales. This initiative is opening up a new career path for school leavers, who have previously tended to fall into sales. Some may have done marketing degrees and then fallen into sales. But now we can say: ‘choose sales first."

Dr Philip Squire, CEO of Consalia, one of the members of the Trailblazer Group, said: “The new apprenticeship programme will be very attractive to students, as it enables them not only to be paid while they study for their qualification but also to avoid the student debt associated with studying for a traditional degree.”

For information on the Consalia & Middlesex University BSc Sales Degree Apprenticeship, click here. Alternatively, please contact us at:

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