Consalia / 17 November 2016

Partnership brings new 'rigour' and enhanced capabilities for sales transformation

Today, global insight and technology giant CEB, formally announced a new commercial partnership with Consalia, a leading provider of work-based Masters programmes for sales executives.
This pioneering venture is an important step towards supporting the 'professionalisation' of sales through a formal accredited qualification. At the same time, it offers customers enhanced access to leading-edge thinking - leveraging the world's largest bodies of both agency (CEB) and practitioner (Consalia) research in the field of professional selling.

The first output of this relationship comes in the form of a professional Masters (MSc) qualification for complex sales professionals, in conjunction with Middlesex University. The 'Challenger Inside' Masters leverages the combined strength of 'The Challenger Sale' – arguably the number one sales development ideology in recent years – with Consalia's pioneering and three-time award winning, practitioner research-based system for transformative sales education. The 'Challenger Inside' open programme commences on the 5th July 2017 with in-house programme available upon request.

'To me this represents the way forward for driving sustained, progressive learning within SAP. We have already experienced some great successes as a result of the Consalia Sales Leadership Masters; with the 'Challenger Sale' also a critical component of our sales learning curriculum, I can only anticipate great things to come of this announcement.'

Rainer Stern, Global Vice President – SAP Sales Acceleration & Leadership Programmes

'This announcement comes as fantastic news for both the APS and its membership. In the CEB and Consalia, we have two strong and committed partners, leading the charge for benchmarked standards of practice in sales. Such efforts are hugely important in broadening the opportunities for sales people, seeking to fully commit themselves to professionalism via this – and other – ground breaking qualifications.'

Andrew Hough, Chief Executive Officer, Association of Professional Sales

With benchmarked standards of practice firmly on the agenda for organisations, associations and practitioners alike, Consalia and CEB will be hosting a standards 'Open Evening, Network & Drinks' on Thursday 23rd February 2017 in London. Register here

The evening will provide attendees the opportunity network with and learn from eminent figures on the ground-breaking approaches taken to achieve sales transformation, and the outcomes achievable when placing 'professionalism' at the heart of ones' agenda.

For further information, please contact Philip Linter, Head of Marketing & Open Programmes, Consalia |

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